GA4 tags are prepared by default

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GTM has the advantage of being easy to integrate with GA4, since GA4 settings and GA4 event tags are prepared by default. Therefore, once you get used to the work, you can set it up in a few minutes to a few tens of minutes. Since canadian ceo email lists no complicated settings are required, even beginners can use it relatively easily.

2. You can manage tags all at once
GTM allows you to manage tags all at once. When installing GTM, you only need to paste the GTM code on the page you want to measure, and no further configuration is required. The advantage is that it is easy to manage even if the number of tags increases. It is also compatible with platforms other than Google products.

3. You can undo mistakes
With GTM, even if you make a mistake in the tags you set, you can restore them to their previous state. This is because GTM has only been released recently and is updated to new versions every day. Even if you are not familiar with GTM or GA4 and make a mistake in the settings, the fact that you can restore them is an advantage.