Abandoned Cart Email Funnel in an Online Store

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send newsletters only to those who have not received other newsletters that day, so as not to spam;
exclude from the sample those whose order has been placed but not yet delivered;
check contacts for validity before sending;
Send a message after the client's session ends, that is, after he leaves the site.
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How Authentica.love, Umskul, Scopula, DaVita, Cougar and MnogoSna return a customer to an abandoned cart
Online boutique Authentica.love increased orders by 9% with the help of a triggered email newsletter about abandoned carts and earned 1.1 million in 3 months
Together with the client, our implementation team launched a triggered email chain of three abandoned cart emails. Users who had added items to the cart but did not place an order received the first automatic email two hours later. In it, we encouraged them to return to the site and complete their purchase — reminding them that the selected items were waiting in the cart and might run out.

An example of an abandoned cart email in an online store
An example of a mailing with products from an abandoned cart from Authentica.love
If the user did not place an order after the first letter, another one was automatically sent to him 2 days later - with the same selection of products. The third letter was sent 2 days later according to the same logic.

Triggered email newsletters about abandoned carts brought in 138 orders and 1.1 million rubles in revenue in three months .

Authentica.love abandoned cart emails generated 138 orders, funnel conversion rate was 7.77%
Online school Umskul uses pop-up about abandoned cart: 52.61% conversion from lead to sale
Marketers of the online school noticed that some users put the goods in the basket, but leave the site. To return them, they connected a pop-up for abandoned basket.

A pop-up is a pop-up window that can be displayed on top of the content or on the side so as not to distract the user from exploring the site. A pop-up appears on the site if the user has performed a certain action. We have configured the pop-up to be shown to those users who:

added the product to the cart,
started to place an order, but did not pay.
An example of an abandoned cart email from an online school
Abandoned Cart Pop-up with Discount Promo Code
Results for 2 months:

5.85% conversion from reading to phone number;
+12.5% ​​of payments from the site were additionally brought by the abandoned cart pop-up;
52.61% conversion from lead to sale for the entire duration of the pop-up.
The conversion from lead to sale from this pop-up is 2.5 times higher compared list of switzerland cell phone number to applications collected by lead forms .

Online store Cougar brings users back to purchase. Abandoned browsing chain brings 101 orders
Cougar marketers set up a chain of trigger messages for users who added products to the cart but did not place an order. They are warmer than those who simply viewed the product, but it is also important to warm them up.

If a user has added a product to the cart but has not placed an order, they are automatically sent a letter with the products they have added to the cart.

Abandoned Cart Email in Online Store
Abandoned Cart Email Example
If the user does not place an order after the first letter, after 2 days he will receive the second and third letters in succession.

Abandoned Cart Email Sequence Brings 111 Orders in 8 Months .