2022 Festival Schedule
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2 min read
E-commerce industry
customer conversion
customer interaction
customer experience
retail industry
For most office workers around the world, the end of the austria mobile phone number list year is like the finish line of a race. As long as you complete that order, win that contract, or hand in that report, you can enjoy your vacation. If you're a marketer tasked with planning holiday promotions, now is a crucial time. According to Statista data, the festive period usually accounts for at least a quarter of a company's annual sales and can also lay a good foundation for next year's success. As economic uncertainty looms over global markets, how you prepare for the new year this season could be the difference between success and failure for your company.
Market forecasts show that consumption intensity during the 2022 festival period will be lower than in previous years. But don’t panic or imagine the worst-case scenario, because you have many tools at your disposal that can improve your sales. This article will focus on three key factors that affect the results of festivals and future promotions. Please be sure to take advantage of them in the countdown to the festival period.
Shopping experience: diverse, fun and zero-threshold
Many surveys have found that just one bad experience will cause consumers to blacklist the brand and never repurchase it. During festival promotions, the overwhelming number of product promotion messages and countdown notification reminders can easily overwhelm consumers and lead to a negative consumption experience.