Do you know the sales funnel that contextualizes the customer's purchasing journey? Growth Hacking also has a funnel with its own stages. Dave McClure called it the "pirate funnel", since its initials in English are AARRR, which resembles the cry of a pirate. They are:
Acquisition: brings customer acquisition practices;
Activation: aims to deliver a good first experience to the customer;
Retention: stage at which the customer's level of satisfaction convinces them to continue purchasing;
Revenue: refers to customers who bring revenue to the company;
Referral: these are customers who invite other people to buy from your company as well.
Growth Hacking actions should be aimed at optimizing this funnel. To do this, it is important to analyze each stage separately, in addition to identifying which of them contain problems that urgently need a solution.
Generate ideas
The first step in a Growth Hacking process is to come up psychiatrist email addresses with ideas that can help your company grow. Just as a company is not built by one person alone, the same goes for this. So, get your team members together and brainstorm .
To do this, carry out market research and benchmarking , including the analysis of websites, blogs and other channels that are relevant to the business niche.
Make a note of all your ideas, even those that seem absurd at first, as they can be developed with the collaboration of other team members. And always keep them documented in a file so that everyone has access to them and you can continue working on them.
Do experiments
Before getting down to business, you need to be aware of how much your company wants to grow. This is when you can start to see whether the ideas above will make sense or not.
In cases of doubt, A/B Tests can be performed to check which is the most appropriate action to take. Using an A/B Test Calculator can help you with this.
In fact, this is when you should define which team members will be involved in the growth hacking projects, as well as the metrics that will be used to measure the results.
Analyze the results
And since we are talking about analyzing the results, it is essential that you do so with complete transparency. If the result obtained is not what you expected, try to understand what the errors were so that you can avoid them in the next steps.
And remember that other ideas may emerge from this analysis. Regardless of the result, be aware of other "hacks" that may appear for future applications.
What does it take to be a Growth Hacker?