What is the briefing?
The briefing is a document that brings together all the ideas that the potential client has for carrying out a specific project, which could be a website, a media campaign or specific content.
The briefing can be classified as a model of an instruction manual so that the entire team can follow it. Based on the document, it is possible to achieve satisfactory results, since most of the information for execution is provided by your client.
Advantages of using briefing for projects
Among the main advantages of using the briefing, we have:
lower rework rate – with the use of briefing, the cyprus whatsapp data rework rate is low or almost non-existent. It is not always possible to prevent change requests, since each client has a different level of demand, however, briefing can greatly help to reduce this margin of adjustment;
production time is shorter – the briefing plays a very important role in production time, as it tends to make execution more agile. Production time brings greater satisfaction to the client and also contributes to the organization of those involved in executing the project;
the results are more aligned with the client's expectations – the more detailed the interview and briefing description with the client, the better the result will be. This way, it will be possible to develop all the ideas.
What information should be in the briefing?
There are some essential data that must be included in the briefing for creating a visual identity. Here are what they are:
what is the persona?;
What image does the brand want to convey?
What are the company's important values?
What are the main characteristics of the brand?
Which words are recommended for use and which ones not to use?
What colors should be used and avoided?
Is there a typography already defined? Are there any preferences?
which words define what the brand is and what it wants to convey
Who are the competitors?
Are there any references to other visual identity work? (your own or competitors)
Is there already a brand manual?
What makes the company different?
Does it have a slogan?
With these questions clearly defined, you will have your briefing complete! Also, don't forget to group all the materials that the company already has — folders, advertisements, banners, among others — both good examples and those that were considered bad. It is important to have an overview of what worked and what didn't.
Why is visual identity so important?
Building a visual identity is essential, as it is through it that you communicate with the public and convey the image you want to them.
This identity will dictate your brand values and positioning. All colors, shapes, typography and other visual elements will complement the idea you want to convey.
The briefing for creating a visual identity can be used for:
building a website,
of banners,
logo,
campaigns,
layout of rich materials (such as e-books and infographics, for example),
among other pieces.
Step by step guide to creating a briefing for visual identity
To help you fill out a briefing with the essential information for creating a visual identity, we created this step-by-step guide on everything that can't be missed. Check it out below:
Part 1. Defining strategic information
In order for the agency or professional responsible for your project to be aware of the most important information, it is necessary to fill in some items about strategic information that your company has. For example:
market and target audience – to understand who your customers are, it is necessary to outline sociodemographic information (such as age, marital status, etc.);
positioning of your brand – positioning is the translation of the solution that your company offers to the market, meeting a need in a specific way;
your differential – here the brand’s differential is described, which could be the service, location or even the variety.