3. Perform a communications audit

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Evaluating your current strategic communication christmas island b2b leads s efforts can uncover strengths and opportunities for improvement.

Conduct an communications audit to better understand your audience’s needs and priorities. A simple SWOT analysis on your audience’s engagement habits will inform your strategy and prepare you to be proactive instead of reactive during periods of high engagement.

4. Set clear moderation guidelines
Establishing clear guidelines upfront will benefit your brand and your audience.

Use your company values and any legal requirements to develop your moderation approach. Layout rules on what types of content will be allowed in your comment sections and closed communities, and define consequences for violations. You can have different consequences depending on the channel or situation, and specify what you have zero tolerance for.

5. Establish response strategies
Negative comments can vary in their severity, so you can’t respond to everyone the same way. Instead, build out a response plan that speaks to different types of situations that may arise and how you’ll approach them.

Start by establishing a service level agreement (SLA) that sets expectations around social media response times. This removes ambiguity about the time it takes your team to respond to pressing issues.