A post from Walmart that shows how hashtags work on social media

[shaownhasan]

Include relevant keywords in your profile name, uk business email list bio and page titles
A simple yet effective way to drive social media traffic is to use relevant keywords—especially branded keywords—in your profile name, bio and page titles. This helps fans of your brand find you on social media and also tells the social media algorithms that you’re a credible and verifiable account.

While you’re optimizing your social media profiles, be sure to add your website URL to your bio as well. This saves your followers from having to search for your website elsewhere. They can click through directly from your social profile.

Inspire your audience with visuals
First impressions are essential. That’s why over 50% of marketers use visuals in more than 91% of their content.

Provide visuals that not only stand out, but speak volumes about your product or service and your brand story. The best visuals on social media tend to include:

Vibrant colors and well-designed layouts
High-level photography
Visual storytelling
Visuals showing products or services in a new light
Images will boost your SEO if you use them strategically, by adding in relevant alt text for each image and using image-related hashtags in your posts.