EU Data

Bazaart used usertesting.com to help with testing in the USA and other markets. This has a few drawbacks, the main one being that they aren’t yet able to recruit users in China.

et the testers use the app.
Take video of their screen.
Get an audio recording of their voice so they can speak as they ...

good use of Zhihu. Cloud computing services are one area that requires customers to have some basic understanding of the technology before being able to determine the competitive advantage of different companies. Knowing this, AWS is using Zhihu’s Q&A feature as a way to educate the audience about ...

From text to visual images, these brands highlight their characteristics all the time.

Huawei – “Rename your imagination”

BMW – “Let your inner beast run”

Estée Lauder – “Forever young”

I believe you get the idea now.

Key Takeaway: Integrate your USP with hot trends, and design your campaign ...

Here are some final thoughts on the rules to follow while working on your content:

For the pillar piece, you need to find the right balance between the length and the amount of information. Especially for WeChat, make sure you include enough visual content, and break down the content into shorter ...

Just as “Rome wasn’t built in a day”, most brands don’t become famous overnight, and neither does the content of Li and Grandpa Amu.

Before her fame, Li was merely a normal girl from the middle of Sichuan. Her real parents died young, her stepmother was often abusive, and she had to feed herself ...

The above screenshot contains a video about alien lifeforms, an article about the Mongolian economy, and an article about a Japanese film. These are all actually things I might actually want to check out.



Toutiao isn’t the place to add your family photos or random tweets. But it is a place to ...

Weibo posts look slightly different from the posts you’re used to seeing on Facebook and Twitter. The maximum length of textual update is 5,000 characters, but anything above 140 will be folded, so better to keep it short and sweet.

These posts often start with the update’s topic in square brackets ...

For example, if you are

selling a SaaS product with an average order value of 199 USD/month, and
customers pay 12 times per year, and
stay with you for 2.5 years on average, then
you have a variable profit margin of 80%.
Overall, your lifetime value is 4,776 USD.
SaaS companies that sell at fixed ...

Advertisers Vs. Content Marketers
Advertisers
The below image shows the data for an advertising campaign for our own website. We can see from the data just how many users arrived on the website each month.

Advertising traffic is steady month-to-month.

As the graph demonstrates, there’s not a huge ...

And there you have it, our basic workflow for creating hundreds of pieces of multilingual content per month.

For the businesses we work with, our approach will resemble the process I’ve described in this post.

Not all our tasks follow this format, and the process is just a template, which is ...