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But the rules are changing…

Greater Reach = More Sales : It's a long-term argument, sure, but the data proves it. There is an 87% correlation between the size of the audience reached by your ads and the increase in sales. The bigger one, the better the other. 90% of the best advertising ...

Budget : Both platforms offer flexible payment options, such as pay per click or pay per view, but the cost of ads can vary. It is important to consider your available budget and choose the platform that offers the best value for your desired marketing goals.
In summary, when choosing between Google ...

You can use a podcast to support sales as we showed you in our previous example, or you can use it like Mrs. Obama.

Her program “The Light Podcast” will debut exclusively on Audible on March 7, 2023 for two weeks, then it will also become available on other platforms.

It will consist of 8 episodes ...

Official quantities like grams, meters, or bytes are difficult to move in practice for most people. How many are 30 grams of biscuits really? It's hard to say, and that doesn't encourage buying.
Intuitive quantities, on the other hand, are the dream of consumers. Reading on a pack of biscuits that ...

Google also condemns the now common deception that sees many authors publish content generated entirely by AI under their own names.
And now, THE question : How well does AI-generated content perform in organic search? Several SEO professionals have tested the results they can achieve, we have read ...

This allows you to analyze and compare customer satisfaction for each location and show it to other customers.
Trustpilot is completely free for consumers to use; anyone can log in, read other people's comments, and share their opinion.

For businesses, Trustpilot Business offers a free and a paid ...

Indeed, you yourself could be one of the many regular users of platforms that follow the same rule. For example, Vinted , Depop and ThredUP , which offer similar services for the sale and purchase of used clothes and accessories .

Not only that, the effective lever that powers these platforms also ...

This can be done through content that educates your audience on issues you care about, discussions that stimulate critical thinking, and stories that exemplify your values ​​in action.

Remember: the content you create must resonate with your audience and authentically reflect what your brand stands ...

In short, we believe we have enough experience to talk about content!

In this guide, in fact, in addition to explaining what content marketing is, what professions are involved in it, we will inform you of the effective strategy for successful content marketing.

All you have to do is continue ...

But fear not, we’ll explore eight essential steps to impactful online communication.

These steps are not just tips, but real pillars on which to build a communication strategy that resonates with your audience and achieves your goals.

We'll look at how a clear understanding of your market , a ...